1️⃣0️⃣0️⃣0️⃣ Getting your first 1,000 Followers

Amongst all the normal (and constant!) AI news last week I spotted something that made me stop dead in my tracks.

Pieter Levels (aka Levelsio) had just launched a browser-based 3D flight simulator. Nothing unusual there – except he built the entire thing in just three hours using AI tools like Cursor.

Within days, this little "toy project" had 89,000 players, with 26,000 people playing simultaneously at its peak.

This quickly cobbled together game made $1,270 in just a few days. He sold nine F-16 planes as cosmetic upgrades at $29.99 each (about $270) and a $1,000 ad blimp. This number is still going up as Levels continues to build.

Now, was this a get-rich-quick scheme? Hardly. I’m not telling you we’re building flight simulators in this Playbook! Imagine!

The money isn't even the point here. What's fascinating is HOW this happened.

Levels didn't need to run ads. Didn't need to beg influencers for shares. Didn't need to hire a PR agency. He simply built something interesting that he thought was cool, shared it with his audience, and they showed up in droves – bringing their wallets with them.

That's the power of having an audience. When you build publicly over the years and genuinely connect with people, even your "fun" side projects can take off. An audience changes everything.

That’s what we’re covering in my latest AI Business Playbook.

Get it now.