đź§ Expert Guide : Create expert-level guides to educate your prospects and make them customers | AI Business Playbook
Hi Kyle here,
In this playbook we’re going to flex our expertise.
We’re covering how to create expert-level guides to educate your prospects and make them customers.
You’ve probably heard the saying “those who can’t do, teach”.
Pretty damn offensive to teachers if you ask me.
It’s a reference to “Those who can, do; those who can’t, teach” from a George Bernard Shaw play, which is actually a (deliberate) misquote of Aristotle.
The OG saying is:
“Those who can, do. Those who understand, teach”
Much better I’m sure you’ll agree!
One of my personal heroes Richard Feynman took it a step further with:
“If you want to master something, teach it. The more you teach, the better you learn. Teaching is a powerful tool to learning.”
The best way to know you’ve absolutely mastered a subject is to be able to teach other people about it.
And this has powerful ramifications when it comes to marketing to an audience.
We’ll cover:
- Part 1: Why teach?
- Part 2: Breaking down complex topics
- Part 3: Written guides
- Part 4: Video tutorials
- Part 5: Course compilations
It's all in my latest AI Business Playbook.
Get it now.
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