⭐ Get more reviews, testimonials and success stories: Social Proof 101 to Supercharge Sales using AI

👋 Hi - Kyle here!

Do you want a system for collecting testimonials that drive more sales?

In this playbook we’re going to be focused on the important topic of social proof.

There’s a severe lack of trust in the world today.

It’s not surprising - every day you’ll hear about a new scam or charlatan relieving people of their cash.

This is ten-fold online. People trust very little online.

When we are building a business online we need to make sure that people know they can trust us.

We do this, first, by being trustworthy! That should go without saying!

When you make a promise deliver on it. Nay, overdeliver. Surprise people in a positive way!

But this itself isn’t enough - we need to make sure other people, prospects, know that we are worthy of their trust.

One powerful method is social proof.

Social proof comes in many forms:

• reviews
• written testimonials
• video testimonials
• case studies
• happy customers referring your product

and many more.

Social proof is powerful because it’s not you, the business owner, talking about how great your product is.

It’s other people, people who have purchased, used and love your products.

Testimonials for example can help boost conversions on a sales page by 34% and 72% of consumers will only purchase after receiving a favourable review.

In marketing we tend to work in the realm of adding a couple percentage points here and there - shifting a conversion rate from 5% to 6% for example is a big deal.

With social proof though we have a powerful lever than can mean the difference between a product/service’s success or failure.

This week we’ll be deep diving into social proof and how it can supercharge your business:

• Part 1: Collecting text testimonials
• Part 2: Capturing stories with video testimonials
• Part 3: Strategies to incentivise
• Part 4: Social proof goes social media
• Part 5: Supercharge your website

And more.

All in my latest AI Business Playbook.

Get it now.